Auto News Wire, 4/1/2011
In anticipation of limited new vehicle inventory for the US market due to the current crisis in Japan, Toyota Motor Corporation (NASDAQ: TM) announced today that it was in final negotiation with the Yugoslavian government to reintroduce the beloved Yugo automobile to the US market as early as July 2011.
The Yugo is slated to be re-badged under the Scion brand and will likely be offered as a plug-in hybrid. Toyota president, Akio Toyoda, said of the news, “The Scion brand has always been about cutting-edge innovation, and nothing says cutting-edge more than a 30 year old design with the horse power of a blender from a former Soviet-block country.” Yugoslavian designers for the Yugo/Toyota venture claim the car will have a range of nearly 100 hectares per 48 hour charge. That should be more than enough to get the average American most of the way to work each day, depending on what a hectare is.
Car and Driver editor, Phil Blasket, greeted the news with excitement: “With this latest news by Toyota, all I can say is…wow. Just…wow.” Car buyers will have the opportunity to pre-order the Scion Yugo starting in late May, but Toyota representatives believe that most buyers will want to see the car in person before putting down a deposit. The Scion Yugo will be available at all participating US Scion dealerships.