Car Lingo – Lesson #1

Rocket (r•AH•kit): An unattainably low price that a dealer gives you to get you in their door, or to assure your return as you are leaving the dealership to “think about it.”  Heck, you can shop all over town and nobody can come close to that price. When you go back to the dealer that “put you on a rocket,” they hit you with the destination fee, the prep fee, the distributor fee, tag fee, doc fee, registration fee, the fee fee, you get the idea.

When you deal with Wesley Chapel Toyota, we give you a complete break-down of exactly what your new vehicle costs. We also let you know about any incentives, discounts, and finance programs that may work for you. We sell cars, not rockets.


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